SELECTED DESIGN WORK

VOAGE

poster design, invitation design and ticket design

VOYAGE is a contemporary music, fashion and art event that aims to capture the creative zeitgeist and empower followers with up-to-the-minute trend intelligence. The project needs corporate sponsorship to achieve high production values -- but marrying the demands of a corporate brand sponsor with the expectations of an avant-garde community can be a challenge.

We approached FUEL to design the project's brand identity and marketing elements of the project. They grasped the challenge, understood the visual language that the target audience responds to and produced a series of high-quality, collectible flyers, invitations and posters. Voyage has received recognition from the Design Indaba and magazines such as i-D, Jalouse, ELLE and wallpaper*. FUEL has made a fantastic contribution to this success.

Trevor Mitchell
Organiser, Voyage
Director, Capsule Creative Communications